It’s a satisfying moment in a book or movie when one of the characters says the title of the work in conversation. Audiences at magic shows don’t often get that particular moment of minor joy. Reuben Moreland, however, does things differently, leaping to the stage yelling, “Abracadabra, B*tch!” to kick off his highly energetic show. It’s a delightfully and consistently silly show, and a genuine pleasure to watch.
The magic that Moreland performs is remarkably well styled to his stage presence. If it could be said that there is a theme or story to the show, it’s relatively minimal—a running joke is used as a structure around which Moreland organizes the bulk of the content. This suits the type of comedy magic that he performs. It’s the personalization of the magic that is most impressive. Even the most ardent magic fan will take a moment to discern the bones of a familiar trick disguised so completely by the trappings of his performance.
Moreland set the tone early, with a series of magic tricks and jokes illustrating a hopefully completely imaginary disaster of a first date. This gets all the stereotypical props and classic self-deprecating magician humor out of the way early for those who turned up to see a magic show expecting such things. Later highlights include a signed card trick, featuring a reveal that Moreland had set up pretty much from the start of the show. This interweaving of effects and reveals is in itself a highlight. The attention to detail and exact timing pays off in the audience experience.
Like many magic shows, Abracadabra, B*tch! relies heavily on audience participation. Moreland does occasionally ask a bit more of his participants than most. At the reviewed show there was one significant participant who was chosen by Moreland apparently at random. Luckily Moreland appears to have mastered the most crucial mentalist trick any magician must learn: how to intuit, from the stage, which member of the audience will have fun playing along with his act. While Moreland’s choice to pick this particular participant at random was the right decision for his narrative, at other moments he opened the stage to volunteers, many of whom were eager to join in the fun.
At one point in the show, Moreland jokingly questions, “What kind of a person would actually buy a ticket to see a show called “Abracadabra, B*tch!”? The answer is, exactly the kind of person who would most enjoy the show. It’s very well named to let potential audiences know what they’re getting themselves in for when they purchase their ticket. For those to whom the title appeals, the silliness will be a delight.