We are all about supporting artists and local businesses, and that’s why for our Adelaide Fringe merchandise this year, we were eager to reach out to the locally-loved, SA brand Tea Towel Co for a collaboration!

This South Australian mother/daughter business started in 2015 after inspiration hit them the previous year.

In 2014, while clearing out their mother/grandmother's house, Beryl and Marchelle discovered a variety of gorgeous old Australian linen tea towels that they simply couldn’t bring themselves to throw away. So, they decided to turn them into cushions and from here, their humble business was born!

Alongside beautiful cushions, Tea Towel Co now also creates a large range of jewellery including an array of colourful earrings and SA-inspired brooches.

One of the many reasons we wanted to collaborate with Tea Towel Co was because of their dedication to sourcing South Australian materials to make their fabulous products with.

Inspired by elements of the award-winning 2021 Adelaide Fringe poster, titled “Frederique Fringe” (below), created by artist Polina Tsymbal, the ladies got to work creating eye-catching merch for their Fringe 2021 collab!

Learn more about the creation of “Frederique Fringe” here.

Fringe Director & CEO, Heather Croall, and Polina Tsymbol at the 2021 Adelaide Fringe Poster Launch. Photographer - Rebekah Ryan

Here at Adelaide Fringe HQ, we LOVE the unique creations that came out of this collaboration! You can’t walk around the office without seeing at least a couple of staff members proudly repping the stand-out Fringe 2021 merch. Learn more about Tea Towel Co and their Fringe collab in the video below.

Keen to get your hands on some of our amazing 2021 Fringe collab creations? Check out the full range of Adelaide Fringe merchandise here!