That’s why we are particularly thrilled to announce that we have been ranked as the seventh most mentioned Australian brand on Instagram according to AI analysis platform HypeAuditor in 2023.

This is a significant achievement for us as an organisation, and we are grateful for all the support and love we have received from our followers on the platform. 

In recent years, Instagram has become a crucial part of the marketing and communications strategy for many brands. We understand the importance of having a strong social media presence, and we have been working tirelessly to grow our community on the platform. Our goal has always been to create a space where our followers can engage with us, and share the excitement and buzz around Adelaide Fringe.

Being listed as one of the top ten Australian brands on Instagram for reach means that we have been successful in achieving our objective. We are proud of the content we create, and it is inspiring to see that our followers appreciate and resonate with our messages. We have been intentional about curating engaging and creative posts that tell a story of our unique and diverse festival.

However, with great influence and reach comes great responsibility, and we have never recognised this more since being ranked amongst the top ten brands on Instagram.

We encourage those that follow us on the platform to continue to offer us feedback and let us know where we can be improving to make our social media efforts and presence as accessible and inclusive as our festival. 

We want to express our heartfelt gratitude to our followers on Instagram, who have helped us achieve this recognition. We look forward to continuing to connect with you and bring the magic of the Adelaide Fringe to your smartphones, and encourage you to come visit our festival in South Australia.